Avena Proport Intensive Collagen Elixer 7 Shampoo 16.9oz

Restore. Strengthen. Transform.

Bring damaged, depleted hair back to life with the Avena Proport Intensive Collagen Elixir 7 Shampoo. Formulated in Italy with a powerful blend of restorative collagen and seven nourishing oils, this sulfate-free, paraben-free shampoo gently cleanses while delivering deep structural repair — wash after wash, Amazing Scent.

Whether your hair has been weakened by heat, color, or chemical treatments, Elixir 7 works from the inside out to rebuild strength, restore elasticity, and leave every strand visibly healthier.

Key Benefits

• Restorative Collagen rebuilds hair structure and improves elasticity
• 7 nourishing oils replenish moisture and add luminous shine
• Sulfate-free formula cleanses gently without stripping natural oils
• Paraben-free — safe for color-treated, keratin-treated, and sensitive hair
• Promotes visibly healthier, stronger hair with regular use
• Ideal for dry, damaged, brittle, or chemically processed hair

How to Use

Apply to wet hair, lather gently, and massage into scalp and lengths. Rinse thoroughly. Follow with the Avena Proport Intensive Collagen Elixir 7 Conditioner or Mask for best results.

16.9 oz / 500 ml · Sulfate-Free · Paraben-Free · Made in Italy