Elevate your color ritual with Via Natural Semi-Permanent Living Hair Color — a gentle, deposit-only formula crafted for vibrant results without compromise. Free from ammonia and peroxides, it delivers rich, luminous color that respects the integrity of your hair while providing reliable gray coverage.
Designed to last 6 to 10 washes, Via Natural is ideal for refreshing existing color, experimenting with bold new shades, or maintaining a seamless blend between salon visits. Available in an extensive palette — from classic naturals like Dark Brown, Black Satin, and Jet Black to vivid statements like Emerald Green, Cobalt Blue, Purple Passion, and Pink Sapphire.
How to Use: Apply evenly to cleansed hair and cover for up to 25 minutes. Note: freshly relaxed hair may require less processing time. Rinse thoroughly, towel dry, then condition and style as desired.
Available in 2oz and 4oz sizes to suit your needs.
