Avena Proport 7 Keratin & Collagen Cleansing Elixir Shampoo 100oz/ 3LT

Cleanse, strengthen, and protect with the Avena Proport 7 Keratin & Collagen Cleansing Elixir Shampoo — a professional, sulfate-free formula crafted in Italy for dry, damaged, color-treated, relaxed, and permed hair types.

This luxurious cleansing elixir goes beyond a standard shampoo. Infused with keratin and collagen, it fortifies the hair structure from within, restoring vitality, elasticity, and luminous shine with every wash. Its color-safe formula keeps tinted hair vibrant while gently cleansing without stripping essential moisture.

Key Benefits:

• Sulfate-free — gentle on chemically treated and color-processed hair
• Keratin & collagen complex fortifies and restores hair structure
• Revives vitality, elasticity, and shine
• Keeps color vibrant and long-lasting
• Ideal for dry, damaged, tinted, relaxed, and permed hair
• Made in Italy

How to Use: Apply to wet hair, working through the mid-lengths and ends. Avoid massaging directly into the scalp when used as a pre-treatment before chemical processing. For best results, follow with Avena Proport 8 Keratin Treatment Mask after washing.

Professional salon size: 100oz / 3LT.